Glossary
Clear terms.
No filler.
- Abandoned form
- A form a visitor starts but does not submit.
- Approval mode
- A setting that holds each reply for a person to approve.
- First reply time
- Elapsed time from form submission to the first delivered response.
- Intent score
- A 0–100 measure based on the lead’s actions and submitted details.
- Lead source
- The search, ad, answer engine or referral connected to a lead.
- Recovery
- Permission-aware follow-up after a high-intent form is abandoned.
- Source attribution
- Evidence connecting a lead to the channel that brought it in.