Benchmark report · 2026

Speed to Lead
in Europe

A mock study of 1,200 B2B form submissions across insurance, lending, legal, leasing and real estate.

~2 days

median first reply in the sample

Sample findings

Intent is immediate. Most replies are not.

64%

received no reply in one hour

18%

received a reply inside 15 minutes

5×

response gap between fastest and median