A/B split testing web forms is a conversion technique that allows comparing two variants of web forms. In other words, it is a statistical method for learning what makes a web form more effective.

A/B-testing is a fast, cost-effective way to get actionable insights from research and apply them to your web forms immediately to start increasing conversion rates. 

When it comes to conversion optimization platforms you have to consider your budget first and foremost. These platforms do not come cheap and if you are just starting out your best bet might be to try out the low cost alternatives first. 

Some of the most popular A/B testing platforms include: 

• Optimizely
• VWO
• Usability Hub
• Convert

Google Optimize by Google Analytics is the obvious free choice. Brian Massey from Conversion Sciences puts it best: 

“Although I am not normally a big fan of Google for the sake of split testing, Google Optimize stands up as a robust AB testing tool. First, Google gives it away for free.  The second is you can have all your data in one place under your Google analytics account. When you combine Google Sheets and the Google Analytics for Sheets add-on, you gain a powerful ability to analyze test data on a segment-by-segment basis. The tool has proven to support our most complex experiments, and, for beginners, the WYSIWYG tool seems robust. If you are looking for a low barrier to entry in your testing then this is a good place to start.”

We won’t go into testing hypotheses and what to start optimizing first in this section, but you can read more in-depth about conversion rate optimization here.‍

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